A couple of nights ago I was helping my daughter with an essay she had to work on for her Appreciation of Art class. The topic: Art and Advertising, ha....right down my alley.
BTW, Marketing is my passion and is why I was lured to write a blog.
So I started wondering: how have marketing and its discipline of advertising evolved over the years?
It was refreshing to read about Edward Barneys, considered "the father of Public Relations" as per his obituary.
So let's go back in time to the events shaking those years. How was what we know as Advertising today called back in those days? It was called Propaganda which was widely used by the Nazi party for their proselytism campaigns, so for obvious reasons after the war ended, the connotation of this term was not quite positive.
Edward Barneys changed the Advertising world forever and switched Propaganda to what is today known as Public Relations, one of the most effective ways to profile a product, company, person or service with the lowest budget and the highest impact on consumers' decision making process.
Edward Barneys capitalized on how our minds work against stimuli and was a strong believer that human minds can be persuaded to a point that people be keen to purchase a certain product or service. No doubt that being the nephew of Sigmund Freud provided him with a deep understanding of how the human brains work.
